▲ Aeon Shopping Mall in Naha City, Okinawa, Japan.(Photo Credit=Jung-Bae Kim)  © World Lighting News.

 

· Reference cases and photos : Aeon Okinawa Rycom in Japan

· Written & Photos by : Jung-Bae Kim. Publisher & Editor. Lighting Critic.

 

Since “Corona 19” spread around the world, shops around the world are almost stationary. This is because the governments of each country blocked the city to prevent the spread of 'Corona 19' and prevented people from coming out of their homes.

The actions of governments in these countries are almost the same as preventing all

commercial activities. When commercial activity is blocked like this, all commercial

transactions are stopped. In addition, the impact extends to manufacturers and financial institutions. Eventually, all economic activity in a country stops, and corporate defaults and

unemployment increase.

As such, shops and commercial spaces play a very important role in our society. Therefore, in order to escape from 'Corona 19', we need to normalize and revitalize shops and

commercial spaces so that the economy can return.

The kinds of shops and commercial spaces we encounter in our daily lives are very

diverse. Many places, from restaurants we buy lunch every day to large shopping centers, department stores, hotels, and duty-free shops at the airport, belong to shops or

commercial spaces.

Among them, a large shopping mall is one of the most representative commercial spaces. A large shopping mall is a place where many shops are gathered, and a place where many consumers visit.

For this reason, the architecture, interior, and lighting of the newly built large shopping

mall is an important case study that architects, interior designers, and lighting designers

should not miss.

Because, if you miss this architectural, interior, and lighting design trends of new

shopping mall, consumers' footsteps in commercial spaces decrease, sales decrease, and

as a result, the commercial space is difficult to maintain.

This is why we should pay attention to the architecture, interior and lighting design of

successful large-scale shopping mall, as “Corona 19” has lost customers' footsteps in

commercial spaces around the world and sales have decreased dramatically.

 

◆ Three points of Big shopping mall

So how do big shopping mall attract consumers and sell products? There are three points.
The first is architecture. In large shopping mall, the architecture itself must be able to

catch people's attention. The grand, spacious, convenient and beautifully designed large

shopping center itself is a billboard that attracts consumers.

For example, Aeon Okinawa Rycom, a large-scale shopping mall in Naha city, Okinawa,

Japan, is big enough to be considered one of the three major shopping mall across Japan.

The exterior of a unique shopping mall that is different from the mainland of Japan tells

consumers who come here, “I am now in Okinawa, far away from the mainland of Japan!” to impress. In particular, palm trees planted in places outside shopping mall buildings are a very effective device to double this feeling.

As important as that unique architecture is 'My Story'. This means that in a large shopping mall, “there is a“ story ”that cannot be met without going there.” The content of the 'story street' is very diverse. In the case of Aeon Okinawa Rycom, the “large aquarium” is the

“story”.

In front of the elevator on the basement floor of Aeon Okinawa Rycom, there is the larges-t aquarium in Japan. This “aquarium” contains many types of fish that live in the sea arou-nd Okinawa.

The aquarium is loved by consumers who visited it for two reasons: “the largest in the

Japanese shopping center” and “you can see rare tropical fish to your heart's content”. If

you have this unique architecture and your own 'story street', then the next big shopping mall to pay attention to is interior design and lighting design.

 

◆ Interior design of a Big shopping mall

In a big shopping mall, interior design plays two roles. One is to show the image and

atmosphere of the entire shopping mall. This image and atmosphere have a great impact on consumers. It's nothing more than a “feel” of “I like the atmosphere of this shopping

mall” or “I don't like it”.

If the image and atmosphere of the shopping mall are in the consumer's mind, the

consumer will feel 'like' and continue to visit the shopping mall. Conversely, if you don't

feel 'lik-e', the probability that the consumer will visit the shopping mall again will be low.

That's why large-scale shopping malls need to develop interior designs that can "feel" to

consumers. At Aeon Okinawa Rycom, this interior design goal was achieved using three

devices : bright sunlight, wide space, and exotic and colorful signboard.

The large skylight on the ceiling of the building provides plenty of sunlight for the

southern country. And the wide open passageway and the open space in the center

provide a feeling of openness that is different from other existing shopping nalls that       sem narrow an-d stuffy.

The “signboard” of stores that are the most westernized and exotic in Japan is combined with this, and consumers feel like “I'm enjoying shopping outside of Japan now”. It is said that the reason why so many tourists visit the shopping mall every year from mainland

Japan is to enjoy this “exotic atmosphere shopping”.

 

◆ Lighting design of Big shopping mall

Nevertheless, the decisive factor in completing the spatial design of a large shopping mall called Aeon Okinawa Rycom is lighting. The lighting of Aeon Okinawa Rycom differs from other places in two ways.

The first is high-light store sign lighting. The shops here have a high level of illuminance.

This is probably a device to make the signage stand out well in the eyes of consumers

even in the sunlight flowing abundantly indoors during the day.

Second, the overall lighting and local lighting inside the store show a wide variety of lighting techniques. It is estimated that the shops entering the shopping center will have an int-erior level of roughness of 700 ~ 1000 lux. The interior of the store is bright. So, from the outside, the inside of the store is all well visible. The same is true of the products on

display at the store.

The general lighting and local lighting inside the store can be said to be examples of the well-applied principle of store lighting that catches consumers' eyes and enters the store.
Then, why is the exhibited products clearly visible even though the overall illumination

inside the store is high? It is probably due to the difference in brightness of the light

applied to the overall lighting and the local lighting, that is, the difference in brightness.

The larger the difference in luminance, the greater the contrast between the background

and the object. Using this principle, you can demonstrate the technique of making the

displayed products more visible even in the high level of overall lighting.

 

To use this techniq-ue, you can adjust the luminance difference, which is the brightness

between the displaye-d product and the overall illuminance as the background, to be

about 6 times.

A large shopping center is not just a place to sell products, but a place where products

and topics, fun playgrounds, and various spaces such as restaurants can be combined to make visitors feel happy and happy.

Architecture, interior design and lighting design suitable for such a large shopping mall

are constantly being developed. That's why we should continue to observe trends in large

scale shopping mall and show wisdom to find a way to success in this, as consumers'

footsteps have decreased with “Corona 19”.

 

 

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