▲ A view of the “Desker Design Store.” (Photo courtesy of=Desker Design Store) ⓒ World Lighting News.

 

 

· Written by : Jung-Bae Kim. Publisher & Editor. Lighting Critic.

The furniture specialty brand Desker, which is loved by designers and startups of Fursys

Group, officially opened the second offline'Desker Design Store' in Yeonnam-dong,

Mapo-gu, Seoul.

 

The 'Desker Design Store' is a gallery-type showroom that displays products developed

and mass-produced by domestic designers and supports various events and sales

activities, rather than a static showroom that simply displays furniture.

 

Following the “Desker Signature Store,” which opened in Garosu-gil, Sinsa-dong, Seoul

in November 2018, Desker introduced a second complex cultural space in Yeonnam-dong to enable various activities of millennials.

 

The newly opened Desker Design Store provides a small workshop and shelter for

designers to enjoy each other's culture and obtain various inspirations, and contains

Desker's unique brand philosophy to grow with them. To this end, Desker will collaborate with various domestic design companies such as Ongodang Bookstore and Monthly

Design those involved high design.

 

'Desker Design Store' is ▲book club (design art book) and exhibition space (1st floor)

▲desker showroom and design shop space (2nd floor) ▲desker showroom and meeting

room space (3rd floor). It was composed of scale. On the first floor, through collaboration with “Ongodang,” which has sold overseas books in the field of art and design for 15

years, there is a “book club” that collects design books that are difficult to access.

 

Here, visitors can browse through design-related books and enjoy a different experience

with high-level curation. and collaboration with the design magazine 'Monthly Design', a 'Exhibition Zone' was also prepared to introduce new designers and writers in Korea and to introduce their works.

 

Desker presents a special exhibition under the theme of'Unexplained : NONELOQUENT'

with artist Jeong-ju Lim, who is running a design studio'Material Research Institute' as the first opening.

 

On the second floor, there is a'design shop' that runs together with the monthly'design'.

The theme for the first quarter of the space, which operates on a different theme every

quarter, is 'Stationery' ▲ Seoul-based object studio 'THE EMPATHIST' ▲'Moa Company'

that creates IT products suitable for living environments ▲ Newness through a

combination of basic elements 'Aeowu' to make ▲'Prelude', a note-making brand aimed

at the growth of users ▲'Fland', a lifestyle brand ▲'Trolls Paper' that produces products

that serve as tools of creation and inspiration ▲ Advocates Korean vintage Seven

domestic brand products such as'Fritz Coffee Company' will be introduced.

 

In addition, on the 2nd and 3rd floors, there are ‘Desker Showrooms’, which are operated under the concept of a room using a single-family house-type building as it is. To

maximize the spatial experience of those involved in design through the Desker Design

Store, Desker organized the space into product layouts tailored to various design

occupations and business characteristics, such as visual designers, product designers, and architects' rooms.

 

In the 'Meeting Room' located on the 3rd floor, you can directly check the product layout suitable for the common space, and you can actually use it through the space platform

'Space Cloud'. PDPs, lecture tables, and whiteboards required for ID meetings and various gatherings are provided, and anyone can rent and use them with advance reservation.

 

“Desker Design Store” for designers was established in Yeonnam-dong, thanks to the

success of the'Desker Signature Store' for start-ups. “Desker has a variety of activities here. He said, “We will do our best to be reborn as a space where you can freely support,

communicate, and enjoy a good culture.”

 

For more information on the newly opened Desker Design Store, you can check out the

Desker Facebook and Desker Design Store official Instagram channels.

 

◆ Yeonnam-dong 'Desker Design Store' and Lighting

 

When looking at the'Desker Design Store' located in Yeonnam-dong, Mapo-gu, Seoul in the late afternoon, the most noticeable thing is the lights flowing from the interior.

This 'light' has a'orange' color that is neither dark nor pale. The color of this light (light

color) makes you feel like you saw a lot from somewhere, and it is very similar to the

“light” that flows through the window of an alleyway hanok that we saw in the evening

when we were young.

The interior lights of this “Desker Design Store” are “proof” that shows that this place is a very delicately designed lighting space. In other words, it is a space with a color

temperature of 3000K. The color temperature of 3000K is the same color temperature

used in luxury hotels around the world.

These lights give people a sense of comfort, warmth, and warmth. It stimulates the desire to go indoors and see. From that point of view, the lighting of the'Desker Design Store'

cannot but be called a success. This is because the biggest role among the various roles

of lighting is to make people want to go indoors and see.

 

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