Desker opens'Desker Design Store', a complex cultural space
Introducing a gallery-type showroom supporting exhibitions, events, and sales for emerging designers
· Written by : Jung-Bae Kim. Publisher & Editor. Lighting Critic.
Group, officially opened the second offline'Desker Design Store' in Yeonnam-dong,
The 'Desker Design Store' is a gallery-type showroom that displays products developed
and mass-produced by domestic designers and supports various events and sales
activities, rather than a static showroom that simply displays furniture.
Following the “Desker Signature Store,” which opened in Garosu-gil, Sinsa-dong, Seoul
in November 2018, Desker introduced a second complex cultural space in Yeonnam-dong to enable various activities of millennials.
The newly opened Desker Design Store provides a small workshop and shelter for
designers to enjoy each other's culture and obtain various inspirations, and contains
Desker's unique brand philosophy to grow with them. To this end, Desker will collaborate with various domestic design companies such as Ongodang Bookstore and Monthly
Design those involved high design.
'Desker Design Store' is ▲book club (design art book) and exhibition space (1st floor)
▲desker showroom and design shop space (2nd floor) ▲desker showroom and meeting
room space (3rd floor). It was composed of scale. On the first floor, through collaboration with “Ongodang,” which has sold overseas books in the field of art and design for 15
years, there is a “book club” that collects design books that are difficult to access.
Here, visitors can browse through design-related books and enjoy a different experience
with high-level curation. and collaboration with the design magazine 'Monthly Design', a 'Exhibition Zone' was also prepared to introduce new designers and writers in Korea and to introduce their works.
Desker presents a special exhibition under the theme of'Unexplained : NONELOQUENT'
with artist Jeong-ju Lim, who is running a design studio'Material Research Institute' as the first opening.
On the second floor, there is a'design shop' that runs together with the monthly'design'.
The theme for the first quarter of the space, which operates on a different theme every
quarter, is 'Stationery' ▲ Seoul-based object studio 'THE EMPATHIST' ▲'Moa Company'
that creates IT products suitable for living environments ▲ Newness through a
combination of basic elements 'Aeowu' to make ▲'Prelude', a note-making brand aimed
at the growth of users ▲'Fland', a lifestyle brand ▲'Trolls Paper' that produces products
that serve as tools of creation and inspiration ▲ Advocates Korean vintage Seven
domestic brand products such as'Fritz Coffee Company' will be introduced.
In addition, on the 2nd and 3rd floors, there are ‘Desker Showrooms’, which are operated under the concept of a room using a single-family house-type building as it is. To
maximize the spatial experience of those involved in design through the Desker Design
Store, Desker organized the space into product layouts tailored to various design
occupations and business characteristics, such as visual designers, product designers, and architects' rooms.
In the 'Meeting Room' located on the 3rd floor, you can directly check the product layout suitable for the common space, and you can actually use it through the space platform
'Space Cloud'. PDPs, lecture tables, and whiteboards required for ID meetings and various gatherings are provided, and anyone can rent and use them with advance reservation.
“Desker Design Store” for designers was established in Yeonnam-dong, thanks to the
success of the'Desker Signature Store' for start-ups. “Desker has a variety of activities here. He said, “We will do our best to be reborn as a space where you can freely support,
communicate, and enjoy a good culture.”
For more information on the newly opened Desker Design Store, you can check out the
Desker Facebook and Desker Design Store official Instagram channels.
◆ Yeonnam-dong 'Desker Design Store' and Lighting
When looking at the'Desker Design Store' located in Yeonnam-dong, Mapo-gu, Seoul in the late afternoon, the most noticeable thing is the lights flowing from the interior.
color) makes you feel like you saw a lot from somewhere, and it is very similar to the
“light” that flows through the window of an alleyway hanok that we saw in the evening
when we were young.
temperature of 3000K. The color temperature of 3000K is the same color temperature
used in luxury hotels around the world.
cannot but be called a success. This is because the biggest role among the various roles
of lighting is to make people want to go indoors and see.
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