▲ The scene of '2019 Hong Kong Spring Lighting Exhibition' (Photo=Jung-Bae Kim)                   © World Lighting News.

 

 

 

●Written by : Jung-Bae Kim / Publisher & Editor. Lighting Critic.

 

Looking back at the process of human evolution, one clear lesson can be learned. It is a

fact that mankind has been pursuing survival, prosperity and happiness through

technological innovation. Also the reason why mankind constantly pursued technological innovation was that it was to meet the demands of the era.

This is true even now that the new Corona virus epidemic(Corona 19) is spreading all over the world. As of July 10, 2020, the number of cumulative patients infected with the new

Corona virus epidemic was 124.262 million person, and the number of deaths was

558,047 person.

 

In this situation, the best task for all industries and companies is to develop and supply

technologies, products and services that keep people safe and healthy from Corona19.

 

With this in mind, the challenge for lighting companies around the world in the second

half of 2020 is to develop new technologies and products that can protect people from

the world from Corona 19 by using lights to quickly disseminate them worldwide.

The problem is not in this direction, but in what is the content and method. That's what

the global lighting industry needs to pay attention to in the second half of 2020 and

beyond, and it's the 'right thing to do'.

 

◆ What new lighting technologies and new products are required by the times?

 

Human history is a process of struggling to secure survival, prosperity and happiness in

harsh natural environment. At the same time, it can be said to be the process of fighting

the disease, germs and viruses, which are life-threatening 'Invisible enemies'

.
With the advent of modern science and technology in the 1800s and the emergence of

modern science and technology in the 1900s, mankind who thought that they had

overcome the natural environment and overcame the disease has come to realize in the

2020s that it was an unfounded illusion. That is why Corona 19 threatens the safety,

health, and life of the entire human race.

At this time, lighting companies around the world must create lighting products that will

help the world humanity save themselves, their families, society and the nation from

Corona 19.

So what is the first item? Needless to say, it is a lighting fixture that has a sterilization

function and a sterilization lamp to catch the Corona 19 virus. Fortunately, these lighting

lamps and lighting fixtures are already in development and production.

For example, in Korea, one of the largest companies, Maltani Co., Ltd. has developed

and supplied LED lighting fixtures with Corona 19 virus sterilization function to the market.

 

Several Chinese lighting companies in Guzen have also developed LED lighting fixtures

with the same function, and are beginning to inform the world about the existence of

products. Also, not LED lighting fixtures, but also LED lamp type corona 19 sterilization

products or sterilization products appeared.

UV(ultraviolet) LEDs with proven sterilization capabilities are used in these products. The

UV LED has excellent sterilization and sterilization function, and when it is lit for about 30 minutes, it catches more than 90% of the corona 19 virus in the room.

In addition, it is a feature and advantage that it can be used as a general LED lighting

fixture when not used for UV LED.

 

 

 

▲ Booth of companie participating in the '2019 Hong Kong Spring Lighting Exhibition' (Photo=Jung-Bae Kim)     © World Lighting News.

 

 

 

◆ 3 Types of UV LED lighting products

 

Corona 19 sterilizing lighting fixtures are produced and supplied in three main types,

▲stand type, ▲LED flat panel lighting type, ▲sterile lamp type. If you put a UV LED lamp here, you can get a product series of all 3 types.

Currently, the most popular products are the UV LED lamp type and the stand type, which can be called separately. The most common type of LED flat light fixture is a product in

which a bar type UV LED Bar is arranged in the middle of the LED flat light fixture.

In the case of UV LED sterilization and sterilization stand, it is usually used as a general

LED stand, but when the stand is not used, the UV LED is turned on for about 20 to 30

minutes to sterilize about 90% of the corona19 virus in the air.

 

◆ Marketing of lighting products that are evolving into 'Online'

 

The core of the Corona 19 era is 'Non-contact'. This non-contact method is required

throughout the production, distribution, sale and consumption of lighting products.
However, the most problematic part for lighting companies that need to produce and sell lighting products is marketing and sales against the world's lighting market. Even in this

case, it is essential for a non-contact method.

Therefore, it is expected that sales of lighting products using offline stores where contact occurs will decrease over time.

On the other hand, as a non-contact method, ▲online shopping mall ▲email sending

▲electronic catalog distribution ▲home shopping etc. are used. Everyone is online using

the Internet and smartphones and from an international perspective, Amazon and Alibaba seem to be useful.

 

◆ 'Online contact' should be the focus

 

There are two ways to choose a lighting company that needs to do business in the

Corona 19 era. One is contactless. The other method is the 'online contact' method of

contacting online.

The contactless and online methods are actually the same as the front and back sides of a coin. Avoiding direct physical contact and choosing a method in which physical contact

does not occur is the 'non-contact method'. This includes letters(newsletters), emails,

electronic catalogs, home shopping and live commerce.

On the other hand, 'online contact' methods include Internet portals, email sending,

Internet homepages and smart phone shopping malls.

Of course, whether it is a 'non-contact method' or a 'online contact' method may not be

very important. In the Corona 19 era, all the means available were used to make our

products known to companies and consumers who purchase large quantities of lighting

products and to make sales available.

In order to maintain these conditions, lighting companies around the world are likely to

work together. Understand that situation before others and find a partner to implement it. So, in the Corona 19 era, achieving more sales and profits than usual may be the very

thing that global lighting companies desperately want.

 

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